Periodo:

JULY - SEPTEMBER 1999

Artículo:

A qualitative approach to developing small firm marketing planning competencies.

Autor:

Jimmy R. Pauric McGowan

SrcID:

1999-03MARKET.TXT

Página:

167

Publicación:

QUALITATIVE MARKET RESEARCH AN INTERNATIONAL JOURNAL ISSN 13522752

Volúmen:

2

Número:

3