Artículo:

Interpretive consumer research: two more contributions to theory and practice.

Autor:

Avi Shankar

Crhistina Gouling

Página:

7

Publicación:

QUALITATIVE MARKET RESEARCH AN INTERNATIONAL JOURNAL ISSN 13522752

Volúmen:

4

Número:

1

Periodo:

JANUARY - MARCH 2001

SrcID:

2001-01MARKET.TXT