- Artículo:
Oil and Wasser. Is it the British-German culture clash that's tearing apart this international merger of cookie makers? Maybe the real problem is that the "merger of equals" is just a takeover in disguise. Or that the two firms' executives are scared to death of becoming irrelevant in the brave new merged world
- Autor:
Byron Reimus
- Página:
33
- Publicación:
Harvard Business Review
- Volúmen:
82
- Número:
5
- Periodo:
Mayo 2004
- ISSN:
00178012
- SrcID:
00178012-2004-05.txt
- Documento número 1545410
- Actualizado el lunes, 13 de marzo de 2023 11:48:12 a. m.
- Creado el lunes, 13 de marzo de 2023 11:48:12 a. m.
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