Artículo:

Charting Your Company's Future. At most companies the strategic-planning process involves preparing a large document with data culled from a mishmash of sources replete with charts, tables and spreadsheets. It's no wonder so few strategic plans turn into action: Executives are paralyzed by the muddle. Here's a new approach based not on creating a document but on drawing a picture: a strategic canvas.

Autor:

W. Chan Kim

Renée Mauborgne

Página:

76

Publicación:

Harvard Business Review

Volúmen:

80

Número:

6

Periodo:

Junio 2002

ISSN:

00178012

SrcID:

00178012-2002-06.txt