- Artículo:
Charting Your Company's Future. At most companies the strategic-planning process involves preparing a large document with data culled from a mishmash of sources replete with charts, tables and spreadsheets. It's no wonder so few strategic plans turn into action: Executives are paralyzed by the muddle. Here's a new approach based not on creating a document but on drawing a picture: a strategic canvas.
- Autor:
W. Chan Kim
Renée Mauborgne
- Página:
76
- Publicación:
Harvard Business Review
- Volúmen:
80
- Número:
6
- Periodo:
Junio 2002
- ISSN:
00178012
- SrcID:
00178012-2002-06.txt
- Documento número 1610001
- Actualizado el lunes, 13 de marzo de 2023 12:01:51 p. m.
- Creado el lunes, 13 de marzo de 2023 12:01:51 p. m.
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