This article provides a holistic framework that will help companies maximize this resource. It outlines the elements necessary to transform data into knowledge and then into business resultsManagers must understand that human elements-strategy, skills, culture-need to be attended to in addition to technology. This article examines the experiences of over 20 companies that were successful in their data-to-knowledge efforts. It identifies the critical success factors that must be present in any data-to knowledge initiative and offers advice for companies seeking to build a robust analytic capability