The television news magazine genre carries with it an implicit bias that began in an earlier stage of television's dissemination when Thjournalism sought to be legitimized by using standards of objectivity handed dozem from newspapers and magazines. This article contends that ibis legitimation was attempted by valorizing the rhetorical power of the spoken word and efectively ignoring that visual images carry independent persuasive power persuasive power, moreover, that often contradicts the verbal and escapes the containment of the objective word