Artículo:

Vital Dimensions in Volume Perceptions: Can the Eye Fool the Stomach When choosing specific brands or sizes, consumers must determine which package is larger and by how much

Autor:

Priya Raghubir

Aradhna Krishna

Página:

313

Publicación:

Journal of Marketing Research

Volúmen:

36

Número:

3

Periodo:

Agosto 1999

ISSN:

00222437

SrcID:

00222437-1999-03.txt