Artículo:

Cross-Functional Product Development Teams, Creativity, and the Innovativeness of New Consumer Products Multiple studies have found that the primary determinant of new product failure is an absence of innovativeness-the extent to which a new product provides meaningfully unique benefits

Autor:

Rajesh Sethi

Daniel C. Smith

C. Whan Park

Página:

73

Publicación:

Journal of Marketing Research

Volúmen:

38

Número:

1

Periodo:

Febrero 2001

ISSN:

00222437

SrcID:

00222437-2001-01.txt