- Artículo:
Cross-Functional Product Development Teams, Creativity, and the Innovativeness of New Consumer Products Multiple studies have found that the primary determinant of new product failure is an absence of innovativeness-the extent to which a new product provides meaningfully unique benefits
- Autor:
Rajesh Sethi
Daniel C. Smith
C. Whan Park
- Página:
73
- Publicación:
Journal of Marketing Research
- Volúmen:
38
- Número:
1
- Periodo:
Febrero 2001
- ISSN:
00222437
- SrcID:
00222437-2001-01.txt
- Documento número 1670451
- Actualizado el lunes, 13 de marzo de 2023 12:39:34 p. m.
- Creado el lunes, 13 de marzo de 2023 12:39:34 p. m.
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