Artículo:

Managing Customer-Initiated Contacts with Manufacturers: The Impact on Share of Category Requirements and Word-of-Mouth Behavior

Autor:

Douglas Bowman

Das Narayandas

Página:

281

Publicación:

Journal of Marketing Research

Volúmen:

38

Número:

3

Periodo:

Agosto 2001

ISSN:

00222437

SrcID:

00222437-2001-03.txt