Artículo:

Investigating Category Pricing Behavior at a Retail Chain In studying retailer pricing behavior researchers typically assume that retailers maximize profits across all brands in a focal product category

Autor:

Pradeep K. Chintagunta

Página:

141

Publicación:

Journal of Marketing Research

Volúmen:

39

Número:

2

Periodo:

Mayo 2002

ISSN:

00222437

SrcID:

00222437-2002-02.txt