Ernie Schenck. (ernieschenck.myportfolio.com) is a freelance writer and a creative director. He is an Emmy finalist, a three time Kelly nominee, and an award winner at Cannes, the Clios, D&AD, the FWA S and the One Show. In his Advertising column, Schenck gives us ringside seats to the creative showdown of the century: the brain versus the heart.