Número de Documento     
Artículo:

Break free from the product life cycle

Autor:

Youngme Moon

Resumen:

There’s nothing inevitable about the product life cycle. Marketers are disrupting it by redefining the boundaries between product types

Página:

86

Publicación:

Harvard Business Review

Volúmen:

83

Número:

5

Periodo:

May 2005

ISSN:

00178012

SrcID:

00178012-2005-05.txt

Número de Documento