Artículo:

Turning great strategy into great performance

Autor:

Michael C. Mankins

Richard Steele

Resumen:

A revealing new study shows that companies, on average, reach only 63% of their strategies’ potential value

Página:

64

Publicación:

Harvard Business Review

Volúmen:

83

Número:

7

Periodo:

July-August 2005

ISSN:

00178012

SrcID:

00178012-2005-07.txt