Artículo:

The Wisdom of Deliberate Mistakes

Autor:

Paul J.H. Schoemaker

Robert E. Gunther

Resumen:

Before the breakup of the Bell System, U.S. telephone companies were permitted by law to ask for security deposits from a small percentage of subscribers. The companies used statistical models to decide which customers were most likely to pay their bills late and, thus, should be charged a deposit, but no one knew whether the models were right

Página:

108

Publicación:

Harvard Business Review

Volúmen:

84

Número:

6

Periodo:

June 2006

ISSN:

00178012

SrcID:

00178012-2006-06.txt