Número de Documento     
Artículo:

Leading Change from the Top Line: The HBR Interview

Autor:

Fred Hassan

Thomas A. Stewart

David Champion

Resumen:

Most CEOs who specialize in turning around struggling companies focus on costs. But for Fred Hassan, chairman and CEO of Schering-Plough, the primary focus in a turnaround is the top line

Página:

90

Sección:

The HBR Interview

Publicación:

Harvard Business Review

Volúmen:

84

Número:

7 – 8

Periodo:

July 2006

ISSN:

00178012

SrcID:

00178012-2006-07.txt

Número de Documento