- Artículo:
The Right Way to Manage Unprofitable Customers
- Autor:
Vikas Mittal
Matthew Sarkees
Feisal Murshed
- Resumen:
Sprint Nextel sent out letters to about 1,000 people on June 29, 2007, to inform them that they had been summarily dismissed—but the recipients were Sprint customers, not employees
- Página:
94
- Publicación:
Harvard Business Review
- Volúmen:
86
- Número:
4
- Periodo:
Abril 2008
- ISSN:
00178012
- SrcID:
00178012-2008-04.txt
- Documento número 188895
- Actualizado el martes, 23 de mayo de 2017 03:47:18 p. m.
- Creado el martes, 23 de mayo de 2017 03:47:18 p. m.
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