- Artículo:
Probabilistic Subset-Conjunctive Models for Heterogeneous Consumers
- Autor:
Kamel Jedidi
Rajeev Kohli
- Resumen:
The authors propose two generalizations of conjunctive and disjunctive screening rules. First, they relax the requirement that an acceptable alternative must be satisfactory on one criterion (disjunctive) or on all criteria (conjunctive). Second, they relax the assumption that consumers make deterministic judgments when evaluating alternatives. They combine the two generalizations into a probabilistic subset-conjunctive rule, which allows consumers to use any number or subset of decision criteria when screening alternatives and permits them to be uncertain about the acceptability of attribute levels
- Página:
483
- Publicación:
Journal of Marketing Research
- Volúmen:
42
- Número:
4
- Periodo:
November 2005
- ISSN:
00222437
- SrcID:
00222437-2005-04.txt
- Documento número 652173
- Actualizado el martes, 10 de julio de 2018 10:27:36 a. m.
- Creado el martes, 10 de julio de 2018 10:27:36 a. m.
- Enlace directo