Número de Documento     
Artículo:

Psychology: Understanding Overbidding: Using the Neural Circuitry of Reward to Design Economic Auctions

Autor:

Mauricio R. Delgado

Andrew Schotter

Erkut Y. Ozbay

Elizabeth A. Phelps

Resumen:

Brain areas sensitive to loss are selectively engaged during bidding in an auction, suggesting that the desire to avoid loss underlies the phenomenon of overbidding

Página:

1849

Sección:

Reports

Publicación:

Science

Volúmen:

321

Número:

5897

Fecha:

26 September 2008

ISSN:

00368075

SrcID:

00368075-2008-09-26.txt

Número de Documento