Artículo:

Usingthe Balanced Scorecard as a Strategic Management System

Autor:

RobertS.Kaplan

David P. Norton

Resumen:

How do you ensure today's actions will help your company reach tomorrow's goals? By using the balanced scorecard to link long-term strategic objec-tives with short-term budgetary needs.

Página:

150

Publicación:

Harvard Business Review

Volúmen:

85

Número:

7-8

Periodo:

Julio - Agosto 2007

ISSN:

001780121

SrcID:

00178012-2007-07.txt