1. importsource = "00178012-2006-07.txt"
Se encontraron 66 resultados.
Artículo:

How Right Should the Customer Be?

Autor:

Erin Anderson

Vincent Onyemah

Resumen:

If your salespeople aren't sure who their boss is--the district manager? the regional manager? the customer?--it could be a sign that your company's sales force controls are working at cross-purposes and that your sales function is in trouble

Página:

58

Sección:

Features

Publicación:

Harvard Business Review

Volúmen:

84

Número:

7 – 8

Periodo:

July 2006

ISSN:

00178012

SrcID:

00178012-2006-07.txt

  • Documento número 188587
  • Actualizado el martes, 23 de mayo de 2017 03:47:16 p. m.
  • Creado el martes, 23 de mayo de 2017 03:47:16 p. m.
  • Enlace directo
Artículo:

Ending the War Between Sales and Marketing

Autor:

Philip Kotler

Neil Rackham

Suj Krishnaswamy

Resumen:

Sales departments tend to believe that marketers are out of touch with what's really going on in the marketplace. Marketing people, in turn, believe the sales force is myopic--too focused on individual customer experiences, insufficiently aware of the larger market, and blind to the future

Página:

68

Sección:

Features

Publicación:

Harvard Business Review

Volúmen:

84

Número:

7 – 8

Periodo:

July 2006

ISSN:

00178012

SrcID:

00178012-2006-07.txt

  • Documento número 188588
  • Actualizado el martes, 23 de mayo de 2017 03:47:16 p. m.
  • Creado el martes, 23 de mayo de 2017 03:47:16 p. m.
  • Enlace directo
Artículo:

Match Your Sales Force Structure to Your Business Life Cycle

Autor:

Andris A. Zoltners

Prabhakant Sinha

Sally E. Lorimer

Resumen:

Although companies devote considerable time and money to managing their sales forces, few focus much thought on how the structure of the sales force needs to change over the life cycle of a product or a business

Página:

80

Sección:

Features

Publicación:

Harvard Business Review

Volúmen:

84

Número:

7 – 8

Periodo:

July 2006

ISSN:

00178012

SrcID:

00178012-2006-07.txt

  • Documento número 188589
  • Actualizado el martes, 23 de mayo de 2017 03:47:16 p. m.
  • Creado el martes, 23 de mayo de 2017 03:47:16 p. m.
  • Enlace directo
Artículo:

Leading Change from the Top Line: The HBR Interview

Autor:

Fred Hassan

Thomas A. Stewart

David Champion

Resumen:

Most CEOs who specialize in turning around struggling companies focus on costs. But for Fred Hassan, chairman and CEO of Schering-Plough, the primary focus in a turnaround is the top line

Página:

90

Sección:

The HBR Interview

Publicación:

Harvard Business Review

Volúmen:

84

Número:

7 – 8

Periodo:

July 2006

ISSN:

00178012

SrcID:

00178012-2006-07.txt

  • Documento número 188590
  • Actualizado el martes, 23 de mayo de 2017 03:47:16 p. m.
  • Creado el martes, 23 de mayo de 2017 03:47:16 p. m.
  • Enlace directo
Artículo:

Better Sales Networks

Autor:

Tuba Ustuner

David Godes

Resumen:

Anyone in sales will tell you that social networks are critical. The more contacts you have, the more leads you'll generate and, ultimately, the more sales you'll make. But that's a vast oversimplification

Página:

102

Sección:

The HBR Interview

Publicación:

Harvard Business Review

Volúmen:

84

Número:

7 – 8

Periodo:

July 2006

ISSN:

00178012

SrcID:

00178012-2006-07.txt

  • Documento número 188591
  • Actualizado el martes, 23 de mayo de 2017 03:47:16 p. m.
  • Creado el martes, 23 de mayo de 2017 03:47:16 p. m.
  • Enlace directo