Investigating Category Pricing Behavior at a Retail Chain In studying retailer pricing behavior researchers typically assume that retailers maximize profits across all brands in a focal product category

Developing Synergies Between Promotions and Brands in Different Price-Quality Tiers Promotions have long been recognized as a potent tool for managing brands. Managers must understand which specific promotions used in which combinations for which brands will be most effective in achieving marketing objectives

Designing Loyalty-Building Programs for Packaged Goods Brands The authors investigate the effects of loyalty programs on loyalty to packaged goods brands. Findings from a series of experiments indicate that the incentive that is offered in a loyalty program is important to whether the program succeeds or fails at building brand loyalty