Tool Kit. Distance Still Matters: The Hard Reality of Global Expansion. Companies routinely exaggerate the attractiveness of foreign markets, and this practice can lead to expensive mistakes. The problem is that the standard tools of analysis fail to factor in the effects of distance on opportunity-not only geographic distance but also cultural, political, and economic distance

Books in Brief. Read HBR's take on four recent business books: The Change Monster: The Human Forces that fuel or foil corporate transformation and change; Digital Dealing: How E-Markets are transforming the economy; Inviting Disaster: lessons from the Edge of Technology; and Will and Vision: how latecomers grow to dominate markets.