Unlike tracking clickstream behavior which can Help e-retaiers sell "low-hanging fruit" such as CDs books web mining analysis fosters repeated Online sales by uncovering customers' preferences Rates of consumption behaviors lifestyles in the Offline world How does it work?.

A new emphasis on short delivery cycles, scalability to support extremely large user populations, and sharing processes and information among applications has changed software development dramatically Clearly, project teams have to manage requirements in a whole new way.

In any service-based business cultivating customer relationships through multiple channels is a competitive advantage. But delivery service businesses which have razor thin margins are a particularly good example of the value of seamlessly integrated multichannel customer relationship management.